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ABOUT

HOW I GOT HERE...
My background is in Corporate SaaS companies and I always had a dream to work for myself.
I BELIEVE THAT...
You need to treat others the way you want to be treated, in business and in life.
MY DREAM FOR YOU IS...
You feel empowered to make decisions in your business because those decisions are backed by data and strategy
hey there, friend!

I'm Carolyn O'Brien

Marketing Strategist

My goal is to make metrics fun—yes, it's possible.

New mom, wife, outdoor enthusiast, big fan of The Real Housewives franchise, and the passionate creator behind Metrics Mastery.

Over here in my Metrics and Marketing corner—I'm the go-to gal for making complicated things simple, and I'm excited you found your way here today.

I’m a Certified OBM, worked with hundreds of digital course creators and coaches, and mentored groups of fellow service providers along the way.

And although I don’t consider myself a “numbers person” by trade, I’ve seen what a game-changer they are.

Showing my entrepreneurial clients the power of data has been my passion. Setting KPIs and tracking metrics allows them to focus on the facts, make better business decisions, and scale faster. 

My goal is to make metrics fun—yes, it's possible—and to help fellow online business owners understand metrics tracking to help them grow and scale.

Now, I want to help you achieve your goals, one client or customer at a time.

After working with hundreds of course creators, coaches and service providers,  I quickly realized how difficult (and time-consuming) it was for online business owners to break through the metrics and data learning curve.

And have easy-to-review dashboards to understand and "know their numbers". 

So, after realizing the power of marketing dashboards… 

I’ve created templates, services, and products designed to help online business owners take control of their numbers and have the ability to make strategic data-driven decisions. 

All to provide time-saving, impactful, and efficient ways to grow your business in a smart way that you (and your team) will love.

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TO SUM IT UP...

I want to help you grow your business and eliminate the guessing game

 

Understanding metrics is the key to business success and growth, it will eliminate the guessing game, and remove the emotions from business decisions. 

100

LAUNCHES MANAGED

number of templates SOLD

1500

4M

DOLLARS GENERATED THROUGH LAUNCHES MANAGED

CUSTOM DASHBOARDS BUILT

75

FEATURED IN:
YOUR NEXT STEPS...

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Learn how to scale your business and step into your CEO role by making strategic, data driven decisions.

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Metrics Tracking Template

FREE Metrics Tracking template so you can take a shortcut to getting starting understanding your numbers.

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THE SHORTCUT YOU'VE BEEN LOOKING FOR

Metrics Mastery

Ready-to-use metrics dashboard templates + course for online business owners who want WOW worthy dashboards and *money-making data* in a visual format.

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LEARN HOW TO DIAGNOSE (+FIX) YOUR FUNNEL.

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