My background is in Corporate SaaS companies and I always had a dream to work for myself.
You need to treat others the way you want to be treated, in business and in life.
You feel empowered to make decisions in your business because those decisions are backed by data and strategy
hey there, friend!
I'm Carolyn O'Brien
My goal is to make metrics fun—yes, it's possible.
New mom, wife, outdoor enthusiast, big fan of The Real Housewives franchise, and the passionate creator behind Metrics Mastery.
Over here in my Metrics and Marketing corner—I'm the go-to gal for making complicated things simple, and I'm excited you found your way here today.
I’m a Certified OBM, worked with hundreds of digital course creators and coaches, and mentored groups of fellow service providers along the way.
And although I don’t consider myself a “numbers person” by trade, I’ve seen what a game-changer they are.
Showing my entrepreneurial clients the power of data has been my passion. Setting KPIs and tracking metrics allows them to focus on the facts, make better business decisions, and scale faster.
My goal is to make metrics fun—yes, it's possible—and to help fellow online business owners understand metrics tracking to help them grow and scale.
Now, I want to help you achieve your goals, one client or customer at a time.
After working with hundreds of course creators, coaches and service providers, I quickly realized how difficult (and time-consuming) it was for online business owners to break through the metrics and data learning curve.
And have easy-to-review dashboards to understand and "know their numbers".
So, after realizing the power of marketing dashboards…
I’ve created templates, services, and products designed to help online business owners take control of their numbers and have the ability to make strategic data-driven decisions.
All to provide time-saving, impactful, and efficient ways to grow your business in a smart way that you (and your team) will love.LET'S WORK TOGETHER →
I want to help you grow your business and eliminate the guessing game
Understanding metrics is the key to business success and growth, it will eliminate the guessing game, and remove the emotions from business decisions.
number of templates SOLD
DOLLARS GENERATED THROUGH LAUNCHES MANAGED
CUSTOM DASHBOARDS BUILT
Any business would be lucky to have her on their team
“Carolyn joined our team right before I went on maternity leave, and hiring her has been one of the best decisions I’ve made for my business. Not only did she keep things running while I was out, but also made sure projects continued to move forward from hiring new team members to mapping out our marketing strategy to document all of our internal processes. Additionally, Carolyn is extremely proactive in making recommendations and pointing out opportunities for improvement. Not only does she help you as a business owner get out to the weeds, but she also makes sure you stay on track to reach your goals. Any business would be lucky to have her on their team, and I am very grateful she is a part of ours!”
– Anna Konchar, AnnaKonchar.com and Advisori Marketing
She helped me and our growing team get organized, systematized and on track for a million dollar year
"Before I hired Carolyn, I was exhausted and overwhelmed by my business. I was a low 6-figure earner with million dollar dreams but no systems or team to get me there. Enter Carolyn. She helped me and our growing team get organized, systematized and on track for a million dollar year. She is reliable, personable, systems-focused and will help turn your business from AHHHHHH! to ahhhhhhhh.”
– Jena Castro-Casbon, CEO, The Independent Clinician
Ready to get started?
Learn how to scale your business and step into your CEO role by making strategic, data driven decisions.
Metrics Tracking Template
FREE Metrics Tracking template so you can take a shortcut to getting starting understanding your numbers.LEARN MORE →
Ready-to-use metrics dashboard templates + course for online business owners who want WOW worthy dashboards and *money-making data* in a visual format.LEARN MORE →