Free resource from Carolyn O'Brien
Black Friday AI Prompt Kit
Work through each section in order. By the end you'll have a data-backed Black Friday offer strategy, a stress-tested plan, and a full launch timeline — built with Claude and grounded in your numbers.
Step 1 of 6
Before you start
Three things to have ready before you open Claude. The quality of your AI output depends entirely on the quality of what you bring to it.
Why this works
Most people use AI for Black Friday planning the same way they used to guess — asking for ideas with no data behind them. This kit is different. You'll feed Claude your actual numbers, your real goals, and your specific constraints. In return, you'll get a strategy built for your business, not a generic template.
What you'll need
Access to your sales platform (Kajabi, ThriveCart, Shopify, etc.)
You'll need to pull revenue and conversion data
Last year's Black Friday revenue, if you ran one
This becomes your baseline goal
A Claude account at claude.ai
The free tier works fine for these prompts
30–45 minutes of focused time
Don't rush — the setup pays off at launch
Important: Work through sections 1–3 before running any prompts. The prompts in sections 4 and 5 require the data and answers you'll collect in the earlier steps.
Step 2 of 6
Answer these three questions first
These answers shape your entire strategy. Select all that apply for each question — your selections will be used to build your custom prompt in section 4.
Question 01
What is this promo actually for?
Select all that apply
Question 02
What are you willing to do to make it feel special?
Select all that apply
Question 03
What does success actually look like?
Select all that apply
Step 3 of 6
Pull your key metrics
Enter your numbers here. These go directly into the Claude prompts in sections 4 and 5 — the more accurate, the better the strategy Claude builds for you.
Your offers
Offer 1
Audience & traffic
Email list size
Total subscribers
Avg email open rate
Last 30 days
Primary traffic source
Where most buyers come from
Secondary traffic source
Promo history
Last Black Friday revenue
Leave blank if first year
Last big launch revenue
Any promo in last 12 months
This year's BF revenue goal
Where to find these: Revenue and units → your payment processor or course platform. Conversion rate → sales page views ÷ purchases. Refund rate → refunds ÷ total sales. Open rate → your email platform dashboard.
Step 4 of 6
The offer architect
Your custom prompt has been built from your answers and data. Copy it and paste it directly into Claude at claude.ai.
✨ Your custom prompt is ready below. It's been built using your goals from section 2 and your data from section 3. The more completely you filled those in, the sharper Claude's output will be.
Your generated prompt
Click "Generate my prompt" to build your custom prompt based on your answers.
How to read Claude's output
Offer stack
The lead offer, upsell, and downsell recommendations. Use these as your starting framework, not final answers.
Pricing
Pay attention to the reasoning, not just the number. If Claude suggests adding value instead of cutting price, that's strategic.
Red flags
This is the most important section. Address every flag Claude raises before you move to the risk check.
Step 5 of 6
The risk check
Send this in the same Claude conversation — right after you get your offer strategy back. Claude will find the weaknesses in your plan, then ask how much time you have before launch and give you a prioritized action plan to make it a success.
How to use this: Stay in the same Claude conversation you used for the offer architect. Copy this prompt and send it as your next message — no need to re-enter any of your data.
⚠ Use this in the same Claude conversation. Claude already has your business data and the offer it recommended. This prompt tells it to now stress-test that plan.
Your risk check prompt
Now I want you to act as a skeptical business strategist and conduct a risk check on the Black Friday offer strategy you just recommended. Based on the offer you built for me above, tell me: 1. The 3–5 most likely reasons this offer fails or underperforms 2. Any pricing or positioning problems you see 3. Potential fulfillment risks I may not have considered 4. What questions my buyers will have that I haven't answered yet 5. The single biggest risk and the one thing I should do about it before I launch Be direct. I want to find and fix problems now, not after I go live. Once you've completed the risk check, ask me one question: how much time do I have between now and the start of my Black Friday sale? Based on my answer, give me a prioritized action plan — the most important things I can do in the time I have to maximize the success of this launch. Be specific and realistic about what's actually achievable given the timeline.
What to do with the output
Address every fulfillment risk before you go live
Add answers to unanswered buyer questions to your sales page or email copy
If Claude says your list needs warming — do that first, before anything else
Move any downsell to the final day of your sale only
Set a realistic revenue floor before launch so you can evaluate it honestly
Step 6 of 6
Bonus prompts
Four prompts that take you from launch schedule to positioning to handling objections to post-launch review. Each auto-populates from your data — click "Generate" to build your custom version.
Bonus 1 — Your launch schedule
The launch plan generator
Claude builds a real dated calendar — pre-launch prep through final day — with daily to-dos, emails to send, social posts, and behind-the-scenes tasks, returned as a table you can drop straight into a Google Doc or Notion.
Start a fresh Claude conversation for this one. Enter your sale dates below and Claude will build an actual dated schedule in table format.
Click "Generate Bonus 1" to build your custom prompt.
Bonus 2 — Before launch
The offer positioning statement
Claude writes the core positioning copy for your offer — the one or two sentences that explain what it is, who it's for, and why now. Use it everywhere: emails, social, sales page headline.
✨ Uses the same Claude conversation. Send this right after your offer strategy is confirmed.
Click "Generate Bonus 2" to build your custom prompt.
Bonus 3 — During launch
The objection handler
Claude identifies the top 3 buyer objections for your specific offer and writes responses you can use in your emails and on your sales page to turn hesitation into yes.
✨ Uses the same Claude conversation. Send this once your offer is live and you're writing your email sequence.
Click "Generate Bonus 3" to build your custom prompt.
Bonus 4 — After launch
The post-launch debrief
After Black Friday ends, feed Claude your actual results and it tells you what worked, what didn't, and exactly what to do differently next year. Turns this into a system you improve every single year.
Start a fresh Claude conversation for this one. Come back after your sale closes and fill in your actual results.
Click "Generate Bonus 4" to build your custom prompt.
Want this applied to your entire business?
The AI Workflow Report is a personalized diagnostic for online course creators and service providers. I map exactly where AI can move the needle in your business — and in what order.
Learn more at metricssuccess.com/ai-report →