Black Friday AI Prompt Kit
Work through each section in order. By the end you'll have a data-backed Black Friday offer strategy, a stress-tested plan, and a full launch timeline β built with Claude and grounded in your numbers.
Before you start
Three things to have ready before you open Claude. The quality of your AI output depends entirely on the quality of what you bring to it.
Most people use AI for Black Friday planning the same way they used to guess β asking for ideas with no data behind them. This kit is different. You'll feed Claude your actual numbers, your real goals, and your specific constraints. In return, you'll get a strategy built for your business, not a generic template.
Answer these three questions first
These answers change everything about how you interpret your data and what you build. Don't skip this step β your answers feed directly into the prompts.
Pull your key metrics
Enter your numbers here. These go directly into the Claude prompts in sections 4 and 5 β the more accurate, the better the strategy Claude builds for you.
The offer architect prompt
Copy this prompt, paste it into Claude at claude.ai, and replace the bracketed placeholders with your data from section 3. Claude will build your offer strategy based on your actual numbers.
You are a data-driven marketing strategist. Based on the business metrics I'm sharing below, help me design a Black Friday offer strategy that maximizes revenue without devaluing my highest-ticket offer. MY GOAL FOR THIS PROMO: [Paste your answer from Question 1 β what is this promo for?] WHAT I'M WILLING TO DO TO MAKE IT SPECIAL: [Paste your answer from Question 2] SUCCESS LOOKS LIKE: Revenue goal: [your goal] | Floor: [your floor] MY OFFERS: [List each offer β name, price, last 90-day revenue, units sold, conversion rate, refund rate] Example format: - Course Name β $497 | 90-day revenue: $8,400 | Units: 17 | Conversion: 2.1% | Refunds: 6% MY AUDIENCE: Email list: [size] | Avg open rate: [%] Primary traffic: [source + %] | Secondary: [source + %] PROMO HISTORY: Last Black Friday: [revenue or "first year"] Last big promo: [revenue + what it was] This year's goal: [amount] Please give me: 1. Your recommended Black Friday offer or offer stack based on this data 2. The discount or incentive structure you'd recommend and why 3. Which offer to lead with and which to position as upsell or bonus 4. Recommended price points 5. Red flags in this data I should address before launching
The lead offer, upsell, and downsell recommendations. Use these as your starting framework, not final answers β your judgment comes next.
Pay attention to the reasoning, not just the number. If Claude suggests adding value instead of cutting price, that's deliberate and strategic.
This is the most important section. Address every flag Claude raises before you move to the pre-mortem in section 5.
The pre-mortem prompt
Take the offer Claude just built and feed it back in with a new instruction: assume this fails. Find the holes before your customers do.
I'm about to launch a Black Friday offer. Act as a skeptical business strategist and conduct a pre-mortem. Assume this launch underperforms β maybe significantly. MY PROPOSED OFFER: [Describe your full plan β lead offer, price, bonuses, upsell, downsell, sale window, channels] Example format: - Lead: [Offer name] at [price] + [bonuses] - Upsell: [Offer] at [price] for [who] - Downsell: [Offer] at [price] on [which day] - Sale runs: [dates] - Channels: [email + social] - Email list: [size] | Social following: [size] - Goal: [revenue target] Tell me: 1. The 3β5 most likely reasons this offer fails or underperforms 2. Any pricing or positioning problems you see 3. Potential fulfillment risks I may not have considered 4. What questions my buyers will have that I haven't answered yet 5. The single biggest risk and what I should do about it before I launch
Bonus prompts
Use these after your offer strategy is locked. They turn Claude's recommendations into email copy, revenue projections, and a real day-by-day launch plan.
Get 10 subject lines written specifically for your offer and audience β not generic Black Friday templates.
You are an email copywriter who specializes in Black Friday campaigns for online course creators and service providers. Based on the offer details below, write 10 Black Friday email subject lines. Mix urgency, curiosity, benefit-driven, and data-driven angles. Avoid clichΓ©s like "biggest sale ever" or "don't miss out." MY OFFER: [Paste your confirmed offer β name, price, discount or bonus, sale window] MY AUDIENCE: [Describe who they are and the main problem your offer solves] For each subject line, add a one-sentence note on the angle it uses and which email in the sequence it works best for: announcement, mid-sale, or last chance.
Get three revenue scenarios β conservative, realistic, and optimistic β so you go into launch with clear expectations, not wishful thinking.
You are a data analyst helping a course creator set realistic Black Friday revenue expectations. Based on the numbers below, build three revenue projection scenarios: conservative, realistic, and optimistic. Show your math clearly for each. Flag the key variable that most affects the outcome and what I'd need to do to move from conservative to realistic. MY NUMBERS: Email list size: [number] Average open rate: [%] Current sales page conversion rate: [%] Lead offer price: [price] Upsell price (if applicable): [price] Expected upsell attachment rate: [% or "unknown"] Sale window: [number of days] Number of emails planned: [number] Last Black Friday revenue (if applicable): [amount or "first year"] Also tell me: what is the single highest-leverage thing I can do in the next two weeks to improve my realistic scenario?
Get a day-by-day project plan β when emails go out, when social posts go out, and what materials need to be ready and by when.
You are a launch strategist and project manager for online businesses. Build me a detailed day-by-day Black Friday launch plan. For each day include: - Emails to send (subject angle + recommended send time) - Social posts to publish (platform + content angle) - Materials that need to be ready by that day - Behind-the-scenes tasks (tech setup, link checks, etc.) Also include a pre-launch prep week β the 7 days before the sale starts β with everything that needs to be built, written, and tested before launch day. MY LAUNCH DETAILS: Sale start date: [date] Sale end date: [date] Lead offer: [name + price] Upsell: [name + price, or "none"] Downsell: [name + price + which day] Channels: [email + social platforms] Email list size: [number] Social platforms: [list] Solo or team? [answer] Materials already ready: [list] Materials still needed: [list]
Want this applied to your entire business?
The AI Workflow Report is a personalized diagnostic for online course creators and service providers. I go deep into your systems, your data, and your goals β and build you a custom map of exactly where AI can move the needle, and in what order.
Learn more at metricssuccess.com/ai-report β