Marketing is how you grow your business. It sounds simple enough.
But, do you know how your marketing is performing? Is your funnel working? Where are people dropping off? Was your launch successful? How many leads are finding your business every week?
Knowing your metrics is the key to answering those questions. But you already know that, that’s why you’re here.
Understanding your data is critical to your short and long-term business success. The Metrics Mastery course is designed to help business owners, like you, track and analyze your data to help you make more informed business decisions and step into your CEO role.
Metrics Mastery will provide you with a fundamental understanding of the most important metrics for online businesses and a set of dashboard templates to help you visualize the data in a way that makes sense. Seeing the data this way will make it easy for you to make strategic, data-driven decisions. You’ll come away confident in your new skills and equipped with ten essential dashboard templates.
“These templates are so great! I love that there are so many options and of course not all of them will always apply to every client but I’ve been able to pull what I need and hold on to the other tabs if I need them in the future. All of my clients that I’ve introduced these dashboards to are amazed... plus they are much prettier than a spreadsheet” - Richelle
As an online business owner you want to...
Get time back
- Use the dashboard templates right away and don't waste time trying to figure it out yourself
- See all your data in one place
Focus on strategy
- Make data-backed decisions
- Set KPIs—and reach them
- Compare performance over time
Grow your business
- Visualize what is working and what is not working
- Get insight into what areas to focus on
- Make decisions backed by data
Finally, a way to understand if your marketing efforts are paying off.
As a business owner, you already have enough work on your plate. Struggling to understand confusing data and unclear reporting shouldn’t be a part of your to-do list. Metrics Mastery takes the guesswork out of understanding data and gives you the confidence to make data-driven business decisions (even if you "hate" math, numbers, and spreadsheets!). You’ll find key performance insights and progress towards goals all in one convenient place.
“The templates Carolyn created are fantastic and she also showed how to create a custom dashboard. She made dashboards so much easier for us by outlining the setup process with tips and tricks along the way. Invaluable!” - Carol
Metrics dashboard course with "how-to" videos to help you get the most from your metrics.
Ten modern, easy to understand "plug and play" dashboard templates to get answers to all your questions (using Google Data Studio-no paid software required!)
Corresponding data collection sheets (using Google Sheets!)
Easy step by step directions to get started
Lessons to help you create custom dashboards
Video lessons to guide you every step of the way
The ten ready-to-use templates include...
- Course launches - What went wrong? What went well? What can I improve on? Did I meet my goals?
- Revenue and leads - How many leads do I need to generate my goal revenue?
- Email marketing - Are my emails resonating with my target audience? Are they helping to accomplish my goals?
- Social media marketing - How effective is my messaging and imagery? Are people converting from social media?
- Funnels - Are there opportunities for improvement in my sales and marketing funnels?
- Goal tracking - How close am I to accomplishing my short and long-term goals? What’s my ROI?
- Monthly metrics - How am I performing on a month-by-month basis? Am I making progress towards goals?
- Memberships - How many people have signed up for my program? How many more do I need to sign up?
- Sales calls - How many meetings have I scheduled? What percentage converted into customers?
- Podcasts - Are listeners downloading my content? What’s the reach of each episode?
Get a sneak peek of the dashboards here!
You’re perfect for the Metrics Mastery if…
- You want "know your numbers", but you feel overwhelmed and confused
- You want to visualize your business metrics for enhanced understanding.
- You want to scale your business and set realistic goals based on data.
- You want access to data related to all aspects of your business in one convenient place.
- You’re a busy CEO who wants to make quick, data-backed decisions based on data.
- You’re an entrepreneur who wants to have state-of-the-art reporting.
- You are a service provider who wants to help your clients with metrics
Hi! I'm Carolyn...
I learned almost 15 years ago that numbers are a game changer. Showing entrepreneurs the power of data has been my passion since the onset. I show entrepreneurs how to remove the emotions out of numbers allowing you to focus, and scale your business. You never need to be afraid of numbers again. You can see what is working and build on it immediately.
My goal is to make metrics fun - yes it's possible - and to help business owners understand that looking at the numbers in the business is the only way to continue to grow and scale.